We are here with one vision, to perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia.

We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians. And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. We are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea.

SK magic has been a trendsetter in Korea’s home appliances industry since its establishment in 1985. Skipping thirty-three years ahead, Malaysia has now become the first Southeast Asian market to have launched the home appliances arm, bringing in award-winning water purifiers and air purifiers in December 2018.

Ever since, we have been awarded with prestigious Presidential Award in recognition of SK magic excellent brand management and also CES Innovation Award 2020 for the ‘all-in-one JIKSOO RICH Ice Water Purifier’ and Motion Air Purifier with its cutting-edge smart home technology. Our other notable milestones would be receiving the Green Star Certification 2020, INNO STAR Certification 2020, The Best Brand of the Chosen by Consumer 2020 and so much more.

In the year 2021, SK magic will continue to move forward with our commitment to enrich all Malaysian homes. This comes in hand with our new slogan Goodbye Old, Hello Magic which represents company’s commitment to becoming a greater home appliances companion of choice for Malaysians.